Have You Prepared Your Books Marketing Plan - Personal Branding Blog - Stand Out In Your Career

Have You Prepared Your Books Marketing Plan - Personal Branding Blog - Stand Out In Your Career Much has been written about book proposals. But, less has been written about book marketing plans. This is wrong! What happens after your book is published has a great deal to do with whether you become published and profitableor just published. Proposal versus marketing plan A book proposal is a direct-marketing document intended to persuade publishers to edit, print, and distribute, your book. It’s a sales piece intended to communicate the inevitability of your book’s success. Your book’s marketing plan, however, is intended for an audience of oneYOU! It’s not intended for your publisher. Rather, it’s intended to help you identify the revenue streams that you will develop after your book is published. The necessity for planning your books back-end profits Your marketing plan should describe profits you will earn above and beyond royalties from sales of your book. It should describe in detail your market, the products and services you will offer it, and the steps you will take to earn this income. The reason to prepare your marketing plan now, before you sign a publishing contract or write your book, is that the success of your marketing plan depends on the way your book publishing contract is negotiated. Consulting and coaching Let’s assume, for example, that you plan to use your book as a way of enhancing your visibility and credibility among your target market. At the simplest level, you will want to include your web site address at several points in the book. Knowing this goal, you can insist that the publisher agrees in writing to include your web site address in specific locations in your book. Remember: in publishing, promises don’t make it! Let’s take a worst case scenario. You and your acquisition editor agree that you can include five mentions of your web site address in the book. However, as often occurs, the acquisition editor, after signing the contractfades out of the picture. The new development editor then informs you that author’s URL’s can only appear in one place, in the author biography hidden toward the rear of the book. When this happens, what happens to your coaching and consulting plans? Likewise, you may have planned to buy books in case lot quantities for resale and/or distribution to your prospects and clients. Understanding this before you sign the contract, you can specify the right to purchase books for resale at normal trade discounts in your contract, ensuring your “profit pipeline” won’t get turned off. If you know that you want to offer telephone coaching for $75.00 a call, for example, you can negotiate written permission to promote this service within the body of your book. In publishing as in so many other areas, it never hurts to get it in writing, and the time to do it is at the contract stage. Planning your other back-end profit and promotion opportunities Other back-end profit opportunities based on your book’s title might include: Articles, columns, newsletters Yearly updates Special Reports Teleclasses and seminars Speeches, training, workshops Audio/video recordings Choosing a web site address based on your book’s title Free downloads of sample chapters from your web site Fee-based web site services Templates and worksheets based on your books title The possibilities are endless, but nothing can happen ifafter signing a contract that doesnt fully protect your intereststhe publisher limits your ability to promote your business and your web site in your book! I was heartbroken when I found out I couldnt present Looking Good in Print-branded seminars and workshops, but had to choose a more generic title. Its not that the publisher was evil, its more that I didnt understand then what I now understand (which is why I created Published Profitable to keep others from making the assumptions and mistakes that cost me so heavily at a time when I should have been on top of the world). Lessons from my experience It’s imperative that you prepare a marketing plan that analyzes post-publication profit opportunities and describes the steps needed to make them happen. You need a savvy literary agent to represent you and negotiate for the rights you need to make your book publishing project profitable for you in the ways you want it to be profitable. You need a bulletproof book proposal and sample chapters that are so compelling that publishers couldnt afford to let you get away and go to one of their competitors. When publishers make a book offer, their initial boilerplate contract may be totally inappropriate for your needs. The stronger your book proposal packageand the more experienced your agentthe more likely you’ll get what you want (need) in the final contract. Jay Conrad Levinsons example of the importance of back-end book profits Jay Conrad Levinson often recounts that the first volume of his Guerrilla Marketing series earned him thirty million dollars. But, he goes on, only about $35,000.00 of that thirty million dollars came from the book itself. All of the rest came from back-end profits! Get a head start on your journey to becoming both published and profitable by filling out my free online Book Proposal Planner. Remember: its relatively easy to get published, but its much harder to become both published and profitable! Author: Roger C. Parker, as a “writer who understands design,” and a “designer who understands copy,” can help you create a marketing program based on these skills. Roger has a 20 year record of helping others successfully master and apply the latest technology to marketing challenges.

5 Keys To Survive In A Deadly Work Environment CareerMetis.com

5 Keys To Survive In A Deadly Work Environment Y?u m?? th?nk th?t working ?n a ??mf?rt?bl?, t?m??r?tur?-??ntr?ll?d ?ff??? ?? safe ?nd ???ur?, but th?r? ?r? m?n? r??k? t? ??ur ??f?t? ?nd health ?r?und ??u. Th? Bur??u ?f L?b?r St?t??t??? r???rt? t?n? ?f th?u??nd? ?f ?njur??? ?r w?rk-r?l?t?d h??lth problems th?t office w?rk?r? ?uff?r ???h ???r.Slips ?nd trips ?r? th? m??t ??mm?n ?ff??? ????d?nt?, accounting f?r th? h?gh??t number ?f ?njur???, ????rd?ng t? th? National S??ur?t? C?un??l B??ng ?w?r? ?f th??? dangers ?? th? f?r?t ?t?? ?n ?l?m?n?t?ng th?m ?nd reducing th? chances ?f ?n ?njur? occurring. HR ??n implement ?r??????? t? identify h?z?rd? ?nd ??rr??t ?r?bl?m?, including ??t?bl??h?ng ??f?t? gu?d?l?n??, ?r??t?ng a formal reporting ???t?m f?r un??f? ??nd?t??n?, ?nd conducting tr??n?ng ??????n? ?n safety risk correction.Pr?v?nt?ng ?nd removing hazards ?n th? workplace ?? n?t ?nl? n??????r? f?r th? ??f?t? ?f th? ?m?l????, but ?t ?? ?l?? ??ur l?g?l r????n??b?l?t? und?r th? G?n?r?l O??u??t??n?l H??lth Duty Clause f?r O??u??t??n?l S?f ?t? r?qu?r?ng ?m?l???r? t? ?r?v?d? a w?rk?l??? free ?f r???gn?z?d h?z?rd? wh??h ??uld ??u?? d??th ?r ??r??u? ?njur? t? ?m?l?????.Und?r?t?nd th? f?v? occupational h?z?rd? ?f th? O??u??t??n?l S?f?t? ?nd Health Adm?n??tr?t??n Gu?lt? ?f Un?v?r??l ?l??, trip ?nd f?ll include unattended ???ll?, wet fl??r?, ?x????d ??rd?, un?t?bl? work ?urf????, uneven floors, l???? rugs, ?nd unt?d? ?r???.Adv?r?? w??th?r ??nd?t??n?, ?u?h ?? r??n, snow, ?nd ???, ?r??t? risks ?f slipping ?utd??r? ?n ?ut??d? steps, r?m??, w?lkw???, ?ntr? ?nd ?x?t ?r???, ??rk?ng l?t? ?nd ?nt?rn?l h?z?rd? wh?n wet floors ?r? n?t ?l??n?d ?r?m?tl?. M?lt?ng ??? products ?nd non-skid runners ??n gr??tl? reduce th? risk ?f slipping, ?tumbl?ng ?nd falling dur?ng th? w?nt?r m?nth?.Cl??n ?ll ???ll? ?mm?d??t?l? ?nd ?l??? signs ?d?nt?f??ng h?z?rd? ?n ?r??? th?t ?r? b??ng ?l??n?d ?r r???ntl? ?l??n?d, ?nd ?n ?r??? ?r?n? t? ???umul?t??n ?f water ?nd wet surfaces.Off??? w?lkw??? ?h?uld b? k??t ?l??n ?? b?x?? ?nd ?th?r objects ??n ?r??t? a tr ipping h?z?rd.evalEl??tr???l ?nd t?l??h?n? ??bl?? ?h?uld ?l?? b? ?r???rl? ???ur?d ?nd n?t ?tr??n?d thr?ugh th? ???l?? ?r w?lkw???, ?nd th? ??r??t? ?h?uld n?t b? worn ?r buckled.2) Erg?n?m?? L????n? Off??? w?rk?r? ???nd m?n? hours a d?? sitting ?t a d??k, w?rk?ng ?n a ??m?ut?r, resulting ?n ergonomic stresses ?nd ?th?r ???tur?-r?l?t?d injuries ?nd repetitive m?t??n?. Th??? t???? ?f h?z?rd? ??n b? d?ff??ult t? d?t??t.A variety of ?f adjustable chairs, t?bl??, keyboards, ?t?., ?h?uld b? ?ff?r?d t? ????mm?d?t? th? widest range ?f work styles. Em?l????? ?h?uld b? ?nf?rm?d ?b?ut h?w t? ?n?t?ll ?nd ???r?t? adjustable ?qu??m?nt f?r th? b??t fit ?f th? workstation.Th? O??u??t??n?l S?f?t? ?nd H??lth Administration HR ??n m?n?t?r ?m?l????? f?r ??m?t?m? ?f mu??ul??k?l?t?l disorders. OSHA ?dv???? t? ??? attention t? ?n? pain, fatigue, numbn??? ?r w??kn??? ?? th??? ??n b? ??gn? ?f ?n ?rg?n?m?? problem ?nd th? ?n??t ?f a m?r? ??r??u? ?r?bl?m.3) Eyestrain Spending a l?rg? ??rt ?f ??ur d?? j?b ?n th ? ??m?ut?r ??n ??u?? eye ?tr??n, ????rd?ng t? th? M??? Clinic. Th? ???? m?? b???m? dr? ?nd irritated, ?nd w?rk?r? m?? b?g?n t? h?v? tr?ubl? concentrating. L?ght l?v?l? ?h?uld b? ?d?qu?t? f?r th? job t??k â€" f?r ?x?m?l?, m?nu?l detailing m?? require higher l?v?l? ?f l?ght?ng, but ?t ?? n?t ?n?ugh t? l??k ?t a ??m?ut?r m?n?t?r, th? NSC ???d.Y?u ??n r?du?? ?x?????v? br?ghtn??? b? closing th? bl?nd? ?n th? w?nd?w? ?nd l?w?r?ng th? ???l?ng l?ght?. C?rr??t positioning ?f monitors ju?t b?l?w eye l?v?l, m?n?m?z?ng ??r??n br?ghtn??? ?nd increasing th? size ?f ??ur ??m?ut?r’? ??ur?? ??n ?ll h?l? r?l??v? eye fatigue.T? reduce ??? f?t?gu? ?nd f?t?gu?, OSHA r???mm?nd? t?k?ng a 10-m?nut? br??k f?r ???h h?ur ??u spend l??k?ng ?t a ??m?ut?r ??r??n, g?v?ng ??ur ???? a r??t ?nd focusing ?n th?ng? ?t varying d??t?n???.4) F?r? ??f?t? A???rd?ng t? th? latest data ?v??l?bl?, f?r?f?ght?r? responded t? approximately 17,500 office f?r?? ?n 2012, resulting ?n $ 643 million ?n ?r???rt? d?m?g?, ????rd?ng t? th? National Fire Pr?t??t??n Association. R?ut?n? ?ff??? ?n????t??n? ??n r?du?? th?? d?ng?r.A???rd?ng t? th? NSC:P?w?r ??rd? ?h?uld b? r?gul?rl? ?n????t?d f?r w??r ?nd replaced ?f th?? ?r? w?rn ?r exposed.C?rd? ?h?uld n?v?r b? u??d ?f th? th?rd tooth h?? b??n d?m?g?d ?r r?m?v?d.Th? cables ?h?uld n?v?r ?v?rl??d th? ?ut?ut?. Th? m??t ??mm?n ??u??? ?f f?r?? ?n?t??t?d b? ?xt?n???n ??bl?? ?r? improper u?? ?nd overload. Ext?n???n cords mu?t b? ???r?v?d b? a certification l?b?r?t?r?, ?u?h ?? Underwriters L?b?r?t?r???, ?nd u??d ?nl? t?m??r?r?l? t? connect ?n? device ?t a t?m?.If employees u?? r??m heaters, m?k? ?ur? th? ?qu??m?nt ?? approved f?r commercial u?? ?nd ?f th?? h?v? a ?w?t?h th?t automatically shuts ?ff ?f th?? fall ?v?r. Heaters ?h?uld n?t b? ?l???d n??r ??mbu?t?bl? m?t?r??l? ?u?h ?? paper.Obj??t? ?h?uld n?v?r b? ?l???d l??? th?n 18 ?n?h?? b?l?w th? fire ??r?nkl?r? t? ?ll?w full ??v?r?g?. Em?rg?n?? ?x?t r?ut?? ?h?uld n?v?r b? blocked ?r bl??k?d.It ?? ?l?? ?r?t???l th?t ?m?l???? ? b? tr??n?d ?n wh?t t? d? ?f a fire ?ru?t?. Ar? ??ur w?rk?r? trained ?n th? basic u?? ?f f?r? ?xt?ngu??h?r??A???rd?ng t? th? O??u??t??n?l H??lth ?nd S?f?t? A?t, wh?n ?n ?m?l???r h?? ?r?v?d?d portable f?r? extinguishers f?r u?? b? employees, th? ?m?l???r mu?t ?l?? train w?rk?r? ?n th? g?n?r?l ?r?n???l?? ?f th? u?? ?f fire ?xt?ngu??h?r?. Employers h?v? th? ??t??n ?f requiring ?ll employees t? immediately evacuate th? facility.eval5) Int?rn?l ??r qu?l?t? Th? ?r?v?l?n?? ?f ???r ??r qu?l?t? indoors h?? contributed t? th? increase ?n occupational ??thm? ?nd ?th?r r????r?t?r? d???rd?r?, ?h?m???l sensitivity, ?nd ?ll?rg???, ????rd?ng t? th? NSC.S?m? ?f th? r????n? f?r ???r ??r qu?l?t? ?r? inadequate ventilation ???t?m?; ?v?r?r?wd?ng ?f offices; th? ?r???n?? ?f cleaning chemicals ?nd pesticides; water d?m?g? ?nd mold gr?wth; ?ub??l? d???gn th?t blocks ??rfl?w t? w?rk areas; t?? mu?h ?r t?? l?ttl? hum?d?t?; ?nd l??k ?f cleanliness, wh??h l??d? t? d?rt? work ?nv?r?nm?nt?.Office ??r qu?l?t? ?? n b? gr??tl? ?m?r?v?d b? ?r???r maintenance, cleaning, ?nd f?ltr?t??n ?f th? v?nt?l?t??n, heating ?nd ??r ??nd?t??n?ng system. Th?? w?ll h?l? reduce r????r?t?r? ?rr?t?nt?, infections, ?nd d???????, th? NSC ???d.Avoiding th? ???umul?t??n ?f dust, ??ll?n, dirt ?nd ?n?th?r buildup ?n ?ll ?urf????, ???????ll? ?n th? ??r??t, w?ll ?l?? reduce r????r?t?r? ?rr?t?t??n?, ?nf??t??n?, ?nd d???????.evalCl??nl?n??? ?nd order ??n ?l?? prevent th? ??r??d ?f ?lln??? ?nd d?????? ?n th? w?rk?l???. R??tr??m?, br??k rooms, lunch areas ?nd refrigerators ?h?uld b? ??n?t?z?d r?gul?rl?, ?nd w?rk?r? ?h?uld b? instructed t? throw ?w?? th? food b?f?r? ?t ????l?.CONCLUSIONTh? m??t ?m??rt?nt ??n???t t? r?m?mb?r ?? th?t ??u ?r? responsible f?r ??ur ?wn ??f?t? ?nd f?r th? safety ?f ?th?r?. M??t safety ?r??t???? ?r? ??mm?n ??n??. Unf?rtun?t?l?, th?? ??n b? overlooked ?r n?gl??t?d unl??? ??u m?k? ??f? practices a h?b?t ?r ?n instinct.M?n?m?z?ng ?r eliminating risks ?n th? w?rk?l??? d??? n?t h?v? t? b? t?m? consuming ?r expensive. B??ng ?w?r? ?f th? ?????bl? r??k? ??n ?n?r???? productivity, ?r?v?nt ?lln???, r?du?? d??? ?ff ?nd ??v? lives. And ??u ??n ?t?rt t?d??!

COTJs Awesome Starbucks Gift Card Contest Winners!

COTJ’s Awesome Starbucks Gift Card Contest Winners! 0 Flares 0 Flares On Monday I announced a $20 Starbucks Gift Card Contest here on COTJ, in which you were asked to submit suggestions on ways I can take this blog to the next level.  The response was absolutely incredible, and created enough comments/submissions that I decided to hand out 3 additional Starbucks cards.  Ive used a random number generator to select out a $20 card winner, $10 card winner, and 2 $5 card winners. And your winners $20 Starbucks Card Winner Kelly Ashworth $10 Starbucks Card Winner Grace Boyle $5 Starbucks Card Winner Megan Cassidy $5 Starbucks Card Winner Reed Porter Congratulations to the winners of this contest.  I will send each of you an email to grab your contact information, and then youll receive your cards sometime next week! For those who did not win, I thank you for your comments and suggestions for my blog.  They have all been captured, and Ive already started to look for ways I can use each suggestion.  The topics for COTJ and the questions for #JobHuntChat youve suggested are exactly what I was looking for.  When these suggestions are brought to life, Ill contact you so that you are able to view the result of your suggestion. Again, thanks to all of you for sending back genuine, and insightful suggestions for COTJ.  Please feel free to contact me by email  (CornOnTheJob @ gmail.com)  or on Twitter (@CornOnTheJob) to chat, or discuss your suggestions for COTJ further.

Writing a Resume For Jobseekers

Writing a Resume For JobseekersThere are many benefits to writing a resume, but the most important benefit of all is that you will learn how to successfully market yourself and gain employment. The main focus of writing a resume is to market yourself and provide a good first impression. Whether you're looking for a job as a nurse or as a lawyer, the way you present yourself to employers is the most important part of getting a job. In this article, I'll share some tips that will help you write a resume that shows your current skills and abilities.Presentable - When you're applying for a job, you want to have a clear and concise way to describe yourself. There's no sense in making a poorly written resume, but you also don't want to make a very well written resume either. To be clear, a poorly written resume may still attract the attention of an employer, but it won't be the first thing they see. A well written resume will draw the employer's attention to the titles of your accomplishme nts, including your area of specialization, your degree, certifications, educational training, and work experience.Professional- You can use this to your advantage by being concise and professional. Make sure that you know what you're speaking about when you talk about your qualifications. Don't exaggerate, as this may limit your job opportunities. You want to highlight your strengths, but also make sure that you're not overstating them. A professional writing style will really help in writing a resume that presenting yourself well and gives the employer a good first impression.Conductive - Every resume and interview should be planned out so that it meets all expectations. The resume is going to include your strengths and areas of expertise, but you should also be prepared to discuss your weaknesses. Be sure that you discuss these, especially if you have any past incidents where you were not completely honest with yourself.Conversational - As is the case with resumes, you also want to be prepared to explain your strengths in a way that's clearly presented. You want to be sure that you're speaking in a way that's clear and that clearly expresses your skills and abilities. Having a firm handshake and a strong manner are the basis for a great interview, so be sure that you show both of these in your resume.Eye-Catching - One of the ways to attract the reader's attention is to set a theme. Do this by stating your job duties in a way that's easy to read and understandable, then add in some examples that show how you meet those duties in your personal life.Bullet Points - When you're writing a resume, it's important to be organized and be able to create a well-written resume that has your strengths and weaknesses clearly displayed. Instead of cramming the information into one page, divide your accomplishments into several pages and then list your accomplishments using bullet points.The above tips are designed to help you write a resume that helps you achieve your ca reer goals. Using this advice on your own resume will help you create a well-written document that will impress your future employer. Your goal is to get hired and to do this you need to put together a resume that has a strong foundation that shows your competency and which focuses on your strengths.

Sample Resume For Nurses - How Many To Use?

Sample Resume For Nurses - How Many To Use?When you are looking for sample resumes for nurses, you will need to decide how many samples you will be using. There are many different ways to use samples and they can help you choose which option is best for you. Keep in mind that all these samples are good examples but may not be applicable to your own situation.The first sample resumes for nurses you will find is the single resume. This resume has three sections that you will use throughout the whole thing. In the first section, you will list your educational experience. In the second section, you will list your skills and experience.In the third section, you will list the duties you have worked on. You will also list the position you want to work in and explain why you would like to do this particular job. Once you have finished this section, you will then list the responsibilities you have listed for the position you are applying for.Using a sample resume is one of the best ways to ge t an idea about what it is you will be writing. Many times, they offer sample letters that will show you how to format them. Some of these samples come with sample cover letters as well.Having a sample letter is important because it will let you know how to write a letter for an interview. They can also give you some ideas on how to make the letter look professional. Writing a professional letter is very important and one of the things you need to focus on when writing a resume. It will help to show the company that you are serious about the position you are applying for.The sample resumes for nurses that you use may not be very realistic or specific. Most will include the previous position, your education, information about your skills, and information about the work you have done. If you have chosen to include a cover letter, you should try to write one that shows that you are someone they would be interested in.A sample resume for nurses that is used for the first time could be h elpful. You will find that the samples that have a specific application will be better. You should be able to find something that you are comfortable using and that you are familiar with.

Surprising Facts About Writing Lab Technician Resume with No Example Uncovered

Surprising Facts About Writing Lab Technician Resume with No Example Uncovered You will also have to have excellent record-keeping skills, together with basic maths and computing. A mix of digital prowess and individual skills ought to be featured throughout your Skills list. Though, technicians must possess a fantastic eye for detail and manual dexterity because of the intricacy of the work. The very first step in rethinking your work description is rethinking how you compose the job responsibilities section. Or it may be used as a healthcare stepping-stone job. Actually, those who have zero experience in hand (usually fresh graduates) are those that employers love to employ. You ordinarily do not have to include work experience from over 10 decades ago unless it is but one of the only jobs you've got. The expert experiences have to be listed in reverse chronological order, starting from the newest job. Technicians will likely be used on a contract basis for the length o f a specific project or funding. Because lab technicians have to stand for extended amounts of time, they ought to have good physical stamina. All technicians have to be accurate in their work and can communicate clearly with their supervisors. In addition, you can look for laboratory technician jobs on Monster. When it has to do with creating your resume as a technician, you've got to present your very best shot. If you would like to hire the ideal laboratory technician fast, Monster job ads can provide help. If you would like to work as a Laboratory Technician, concentrate on the subsequent. To learn more on what it requires to be a Laboratory Technician, take a look at our complete Laboratory Technician Job Description. The Medical Laboratory Technician requires the skill to speak to other people to convey information effectively. He provides technical information about test results to physicians, family members and researchers. Writing your professional CV should no t feel to be an ordeal. Following that, you can incorporate a personal summary if you've been in the area for long. however, it is not exactly necessary if you're a fresher. The recruitment procedure is very likely to involve a technical interview.

LinkedIns New Open Candidates Tool Just What Your Job Search Needed - Work It Daily

LinkedIn’s New Open Candidates Tool â€" Just What Your Job Search Needed - Work It Daily There’s an old adage that one shouldn’t put all of their eggs in one basket, and this is particularly true of conducting a job search. I advise my clients that to get the best results from any job hunt, they must utilize every method at their disposal. One of the many free and effective tools available is LinkedIn ®. This element of social media has made searching and applying for jobs easier by launching new features such as Open Candidates to help job seekers like you without alerting your current employer. Related: 6 Things Recruiters Want To See On Your LinkedIn Profile Sending A Signal The newest addition to the career tools offered by LinkedIn is called Open Candidates. This free program allows you to send a signal to recruiters on LinkedIn that you are searching for a job but “hides” the signal from your current employer. To make things even better, Open Candidates lets you modify your signal to identify roles and companies in which you are most interested. The potential for harnessing the attention of recruiters is limitless as there are literally hundreds of thousands of recruiters who search LinkedIn for professional talent such as yours. Using Open Candidates To reap the benefits of the Open Candidates feature, you must have a LinkedIn profile. After you have created and updated your profile, the new tool is simple to use. Log in and go to your home page. You will see a “Jobs” tab at the top of the page. Click on “Jobs” and then look for the “Preferences” tab in the toolbar. When you click on “Preferences,” a window will appear. Once in this window, you can turn “On” the Open Candidates feature by sliding the button to the “On” position. You will then answer a few short questions to match yourself with positions and recruiters that meet your requirements. If you need visual help, the official LinkedIn Blog has created an easy-to-follow quick tutorial for using Open Candidates. Open Candidates Operation After you turn “On” Open Candidates, your information will be shared, allowing recruiters to see that you are open to new career opportunities. One of the great qualities of this feature is that it hides your signal from recruiters at your company and partner companies. This means you can expand your job search with little risk of your current employer finding out. While this program reduces the risk your employer won’t see your signal, it does have limitations so be sure to read “The Flip Side” below. Learning On LinkedIn Another terrific tool you’ll find on LinkedIn to assist with your job search is LinkedIn Learning. This free, digital platform allows you to strengthen your existing skill set or acquire new skills through tutorials to help you land the job you have been dreaming of. There is a multitude of courses to choose from including “How to Rock Social Media,” “Introduction to Content Marketing,” and “Getting Started with Video Production and Editing.” You can even learn how to lure recruiters. With each “course” you take, you expand your skills and make yourself more interesting to recruiters searching for professional talent. A Full Tool Box In addition to Open Candidates and LinkedIn Learning, the social media magnet has other tools to use during your career search. With more than six million jobs posted on LinkedIn, searching for the right company can become tedious. LinkedIn added Career Pages so you can learn about the culture of each company you are considering. To add to your tool box, check out “Meet the Team.” This LinkedIn application allows you to see potential future colleagues at companies you are interested in. Yet another benefit of LinkedIn is that you can see which of your connections are currently employed by companies where you want to apply. This could help you to get your foot in the door with a hiring manager, and give you an extra boost when it comes to your resume making the cut. Where Can I Use Open Candidates? This new feature is earmarked for global utilization in the near future, but is currently only available in the United States, United Kingdom, Canada, and Australia. The best part is it’s usable on desktop and mobile devices for your convenience. Benefitting From Open Candidates To get the most out of the Open Candidates feature, it behooves you to review and update your LinkedIn profile. I can’t emphasize enough that making a great first impression is critical. Since recruiters will often turn to your profile to learn more about your background, make sure they are going to like what they see. In addition, be prepared to answer questions about which positions and geographic locations you are interested in, as well as when you could potentially begin a new job. Finally, consider the size of company you wish to work for. By thinking about these things ahead of time, you’ll be more prepared when a recruiter is ready to talk. The Flip Side A recent blog by Irina Shamaeva, “A Close Look at ‘Open to New Opportunities’”, points out two major issues with the Open Candidates program you should be aware of. First, the signal that you are interested in new opportunities is sent only to LinkedIn Recruiter product subscribers. Because the subscription is expensive, many smaller companies and recruiting agencies can’t afford it, which means they won’t get your bat-signal of availability. Be sure to reach out to them in some other manner, whether by phone, email, or snail mail. The other flaw is that this program does have the potential to signal the wrong eyes. While Open Candidates keeps your signal from being seen by recruiters at your company or its affiliates, divisions of your employer registered as a separate business and third-party recruiters can still see that you are job hunting. In addition, if your employer has friends at other companies with subscriptions to the service, they could ask them to search for people they think may be looking to jump ship. I recommend you avoid turning the Open Candidates feature on if you are concerned about your employer finding out you are looking at new options. The Right Tools For The Right Job As a seasoned career guru, I encourage you to use as many tools as possible during your job search. LinkedIn is one of the terrific social media tools you should be utilizing if you aren’t already doing so. Not only can it help you to network and expand your horizons, but it offers several features to aid you in narrowing your search so you can key in on companies you are most interested in. While there is a potential risk that your current employer could find out you are eyeing other opportunities, the potential gain far outweighs the risk. Now it’s time to freshen up your profile, turn on your signal, and be prepared for recruiters to contact you. Remember, using a breadth of the right tools will help you land the right job. I love to connect and network. Feel free to send me an invite on LinkedIn here. You can also find me at Great Resumes Fast, where I help busy job seekers create interviewing-winning resumes, shorten their job searches, and increase their earning potential. Disclosure: This post is sponsored by a Work It Daily-approved expert. You can learn more about expert posts here. Photo Credit: Bigstock Have you joined our career growth club?Join For Free!